I’m born in Russia, bred in Britain and currently living on the steps of Sacré Coeur (well, 450m away).

With 15 years of experience, I sharpened my creative and strategic skills at FutureBrand, Ogilvy, Merrill Lynch and Cambridge University.

Anastasia standing in front of brick wall

My
Principles

Candid Communication

I keep it real. No beating around the bush or sugarcoating here. We're all professional, and we're in this together to learn, grow, and get better.

Collaborative Co-creation

I don't do the big reveal. Stakeholders get involved early in the process because I’m all about crafting the perfect strategy and solution together.

Adaptive Agility

My process is clear, but it's also got built-in wiggle room. Because let's face it, there are always surprises! I’m a firm believer of sprints and design thinking.

Keep It Human

We're not robots. Even in the craziest crunch time, a good laugh is a must. Things might go awry, but mistakes can sometimes lead to magic. Just remember to be kind.

What others say about me.

  • What I personally appreciated a lot during our collaboration was her always proactive approach showing initiative and finding ways to achieve the outcome, sometimes against all odds. Anastasia has an authentic and clear communication style and refreshing sense of humour even when faced with tight deadlines or tasks that seem impossible.

    Anastasiya Zorina

    Sanofi - Head of Corporate Brand

  • Anastasia makes things happen. It’s that simple- when she has a mission, she puts every ounce of her intelligence and ability towards bringing it to life. You can’t put her in a box - she’s strategic and operational, sees the big picture and the smallest details. At the core, Anastasia is an incredible partner I absolutely loved working with.

    Katie Vanhoutte

    FutureBrand - Head of Strategy

  • Anastasia’s creative and strategic thinking was on point, and she collaborated brilliantly with cross-functional teams, ensuring seamless execution of all campaign initiatives. I highly recommend Anastasia, she’s smart, genuine and committed, and am confident she will positively impact any organisation, big or small!

    Maria Tasso

    Expedia - Senior Brand Manager

  • Highly creative, flexible, and with enough conviction to defend the insights gathered to co-lead the rebrand across dozens of countries, it was an absolute pleasure working with Anastasia. Her positive energy, adaptability and expertise will bring great value to any company partnering with her.

    Laura Soeteman

    Webhelp - Group Brand Director

Have a project to discuss? Let’s chat!